Social Sense Privacy Policy

Last modified: May 25 2018


Thank you for using Social Sense. This privacy policy explains how i) Social Sense collects, uses, processes, discloses, retains, and protects personal information when we provide Services to you; and ii) when we process personal information at your instruction that may be included as part of the Content which you view, upload, download or otherwise appears on our Services.

When this privacy notice refers to "Social Sense", "us", "we" or "our", it refers to VISAV Ltd.

Social Sense is committed to protecting the privacy of all individuals who:

Our Services

Social Sense offers a suite of social media management tools. Our Services enable you to bring together your social media accounts for easy access and management through a single online portal. Social Sense helps its users with managing social media campaigns, marketing and advertising; engaging audiences; scheduling and publishing messages; and analysing their results. When you link your existing social media accounts to your Social Sense account, you can choose to instantly collect, process, share and access Social Network content via your Social Sense account.

Personal information we collect

Personal information is information relating to an identified or identifiable natural person. An identifiable natural person is an individual that can be identified, directly or indirectly, be referenced to an identifier such as: a name, an identification number, specific location data, an online identifier, or other attributes specific to that natural person.

Personal information does not include information that has been anonymised or aggregated in such a way that it can no longer be used to identify a specific natural person, whether on its own or in combination with other information.

The personal information that we collect falls into two broad categories: Account Data and Content.

Account Data

Account data ("Account Data") is personal information you provide us, or that we collect from you and your devices in connection with your access to and use of our Services (such as when you provide us information to register for an account, or information we collect about your browser when you connect to one of our Services, etc.). In legal terms, we collect and use this Account Data as a data controller.

There are two general categories of Account Data we collect in order to provide you with the Services.

  1. Information you give us
    • Account information. You may provide us with information in connection with the creation and management of your account for the Services, such as a name, email address and a password to create a Social Sense account.
    • Other information. You may otherwise choose to provide us with information when you fill in a form, contact our customer support, respond to surveys or use other features of our Services. You may also provide us with other optional information as part of your account profile, including your usernames, avatars and links to the Social Network profiles you authenticate with your Social Sense profile.
  2. Information we automatically collect from your use of the Services
    • Log data and usage information. Like most websites, when you view content on or otherwise interact with our Services our servers automatically record information, including information that your browser sends whenever you visit a Website or that your Application sends when you are using it. This log data may include your IP address, the address of the web page you visited before using the Services, your browser type and settings, your device information, the date and time of your use of the Services, information about your browser configuration and plug-ins, language preferences, unique identifiers and cookie data.
    • Location information. When you use our Services, we may collect information about your geographic location.

Use of Cookies and other tracking technologies

Social Sense uses tracking technology ("cookies"), which includes a unique ID to help us recognise you across different Services, to monitor usage and web traffic routing for the Services, and to customise and improve the Services. By visiting the Website or using the Services you agree to the use of cookies in your browser and tracking of HTML-based emails through tracking pixels. Cookies are small text files placed on your device when you visit a web site, in order to track use of the site and to improve your user experience. Tracking pixels are 1x1 pixel transparent images used to track whether a page or email has been viewed.

Session Cookies


The content which you upload, download, or view on our Services may, but not necessarily, contain personal information. When we refer to "Content" in this notice, we mean the personal information in Content - Social Sense as a Data Processor.

We only process Content at your direction. In legal terms, we act as data processors for the information included in the Content. Our obligations and commitments as they relate to our processing of Content on behalf of our users are outlined in the section below called Content - Social Sense as a Data Processor.

Account Data - How we use it

We use, store, and process Account Data as a data controller to provide, understand, improve and develop our Services, keep our Services safe and to comply with our legal obligations. More particularly, we use it to:

Identify our users

We use Account Data to identify you when your login to your account.

Provide Services

We use Account Data to enable us to operate the Services and provide them to you, including to:

Improve and optimise our Services

We use Account Data to better understand your needs and the needs of users to aggregate, diagnose problems, analyse trends, perform analytics, and improve the features and usability of the Services, test and troubleshoot new products.

Keep our Services safe

We use Account Data to verify accounts and activity, maintain the integrity of our Services, and to keep the Services safe and secure.

Account Data - Legal basis for use

Our legal basis for collecting and using Account Data as a data controller will depend on the specific context in which we collect it. However, as a data controller, we will collect information from you or a nominated company individual where:

Account Data - Access, control and correction of personal information and certain other important rights

As a user, you may update or correct most of your Account Data by logging in to your account to edit your profile or organisation record. To make a request to have Account Data returned to you, removed, or to make additional corrections, please email our team and put "Subject Access Request" as the subject of the email or you can complete our Subject Access Form here. Requests to access, correct, or remove your information will be handled within thirty (30) days.

Depending on where you reside, you may have the right to exercise additional rights available to you under applicable laws with regards to the personal information Social Sense holds about you as a data controller, including:

If you would like to exercise such rights, please contact us. We will consider your request in accordance with applicable laws. To protect your privacy and security, we may take steps to verify your identity before complying with the request.

You also have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

Content - Social Sense as a Data Processor

You, as a Social Sense user, control how Content is generated, requested, submitted or published and processed on our Services. When you use our Services, you may view, create, and analyses Content which will ultimately be published on the various Social Networks. The Content that flows through our Services may include personal information of all types, including but not limited to the following categories:

As the user, you are the data controller of your Content and we are the data processor for such Content. Where we process Content, we do so at your direction and on your behalf in accordance with the instructions you give us through the Services. When you connect your social media accounts through our Services, we only access, process, and use the Content to provide our Services subject to the Terms and the various terms and conditions imposed by the Social Networks. We may, in limited circumstances process Content for the purposes of improving the Services and functionalities users ask for as part of their Social Sense experience.

Social Networks

The Social Sense Services enable an ecosystem where you can choose to connect your Social Sense account with Social Networks, and to Third-Party Apps. If you choose to send your Content to a Social Network and/or a Third-Party App, Social Sense is no longer responsible for that Content from the point in time that it leaves Social Sense's Services. Instead, the Content will be in the control of the third party, and the relevant third party's terms and privacy policy will apply. For example, if you use Social Sense to post a message on Twitter, Twitter's privacy policy and terms of service will apply to that message on Twitter's server. While we attempt to facilitate access only to those Social Networks and Third-Party Apps that share our respect for your privacy, we cannot take responsibility for the Content or privacy policies of any Social Networks or Third-Party Apps. We encourage you to carefully review the privacy policies of any Social Networks or Third-Party Apps you access via the Services, or make use of to access Social Sense via our API.

Access, correction, and deletion of Content

You should be aware that Social Sense acts as a conduit between you and the various Social Networks and Third-Party Apps. In several instances, the Content published via Social Sense will not be in Social Sense's custody, and any Content that has been shared by you through any Social Networks or Third-Party Apps via the Services may continue to be available to third parties and the public at large, as this Content is now under the control of the operators of the Social Networks and/or the Third-Party Apps.

An individual who seeks access to, or who seeks to correct or, amend inaccuracies in, or delete Content stored or processed by us on behalf of a user should direct his/her query to the Social Sense user (the data controller) or to the Social Networks or Third-Party App developer. Upon receipt of a request from one of our users for us to remove the data, we will respond to their request within thirty (30) days. Please note however that we may need to retain certain information on our systems for as long as you maintain an account for our Services, for record keeping purposes, to comply with our legal obligations, to resolve disputes, enforce our Terms, or as required or authorized by applicable law. Please refer How Long We Keep Personal Information section below for further detail.

Privacy Information that applies to both Account Data and Content

When we may share personal information

Except as provided in this privacy notice, Social Sense does not share any personal information gathered via the Services with third parties. We may however share Account Data or Content under the following circumstances:

How long we keep personal information

We retain your Account Data for as long as necessary to provide the Services you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes. We retain Content for as long as needed to provide the Services or legal obligations, or until you ask us to delete it.

Please note that certain personal information may need to be retained by Social Sense for a period of time following the cancellation of your account where this is necessary for our legitimate business purposes or required or authorised by applicable law. Our specific retention periods for personal information are documented in our internal retention policies and any applicable retention schedules that we maintain as required by applicable law.

After it is no longer necessary for us to retain your personal information, we will dispose of it in a secure manner, according to our data retention and deletion policies.

How we protect personal information

Social Sense follows industry best practices to protect personal information from loss, misuse, and unauthorised access or disclosure. These steps take into account the sensitivity of the Account Data and Content we collect, use, process and store, and the current state of technology.

Processing of Content

When we receive or access data from our various Social Networks, we do so at your companies' request and within each Social Network's terms and conditions. We process your Content, at your instruction, acting as a conduit between you and the Social Networks that you connect to our Services.

Shortened Links in Social Media

The Services will make content posted onto social media platforms by third parties accessible. By default, our services and some social media platforms will shorten lengthy URLs [web addresses] (this is an example:

In many instances, when displaying shortened URLs to our users we will make a best effort to lengthen them, giving the user more information about the link they are following. Users are advised however to take caution and employ good judgement before clicking any URLs published on social media. Social media platforms are prone to spam and therefore Social Sense cannot be held liable for any damages or implications caused by visiting any links fetched from third party sources (including social media platforms) a user follows through the Services.

Changes to this Privacy Notice

Social Sense reserves the right to make changes to its privacy policy at any time. Innovation in software happens quickly and laws, regulations and industry standards evolve, which may make those changes necessary, or we may make changes to our business. If we do make changes to the privacy notice, we will post them to this page, so we encourage you to stay informed by checking back here periodically.

Contacting us

If you have any questions about this Privacy Policy, please contact:
Sherwood Business Centre
616a-618a Mansfield Road
United Kingdom